Discover the ability to think across different disciplines, as companies are confronted with a continuous process of developing and maintaining a feasible relationship between organisations’ objectives, skills and resources and their changing marketing opportunities
The Higher Certificate in Marketing aims to provide students with the framework for understanding the dynamics of marketing which is a major operating function of any organisation in pursuit of business. Equipped with the core marketing principles and concepts, students of this programme will have greater opportunity to compete and succeed in their future marketing career.
This programme provides the foundational building blocks of understanding marketing. It is neither too narrow nor limited to retail marketing or sales management. This qualification will equip students with a fairly broad-based knowledge of the world of business. They will be able to think across different disciplines, as companies are confronted with a continuous process of developing and maintaining a feasible fit between organisations’ objectives, skills and resources and their changing marketing opportunities.
This programme is offered through online learning. Each module is delivered over a 5 week period.
Articulation
Completion of the Higher Certificate meets the minimum entry requirement for admission to an appropriate Advanced Certificate. A Higher Certificate may also allow access to an appropriate Bachelor’s degree.
Curriculum
Principles of Marketing Management
Consumer Behaviour and Decision Making
Introduction to Marketing Research
Marketing Communications
Branding and Brand Management
Global and e-Marketing
Formative Assessment 1 (Knowledge Check Quiz 1)
Formative Assessment 2 (Knowledge Check Quiz 2)
Formative Assessment 3 (Knowledge Check Quiz 3)
Formative Assessment 4 (Knowledge Check Quiz 4)
Summative Assessment (Project)
Careers
Embark on a trajectory leading to positions such as:
Marketing Administrator
Marketing Coordinator
Marketing Assistant
Requirements
The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
An equivalent NQF level 4 qualification with proven proficiency in English.
To be considered via RPL, applicants should be above the age of 23 years.
For further information on this alternative route, please contact a student advisor.
All applicants with an international qualification will be considered in accordance with MANCOSA‘s institutional rules.
FAQs
School leavers looking to pursue a career in marketing.
Individuals who wish to acquire marketing skills.
Entrepreneurs.
Individuals who are currently in management positions looking to improve their marketing skills.
This marketing qualification is a one-year programme that aims at providing students with the basic knowledge of key marketing concepts and principles. The short course allows students to enter the marketplace quite quickly.
The Higher Certificate in Marketing online is a one-year structured programme.
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
