The MANCOSA Bachelor of Commerce in Digital Marketing provides students with the necessary skills and knowledge to prepare them for opportunities and challenges in the dynamic digital marketing environment.
The Bachelor of Commerce in Digital Marketing provides students with the necessary skills and knowledge to prepare them for opportunities and challenges within the digital marketing environment. The programme equips students with the skills to use technology to communicate products via social media platforms, creating exposure to web design and development, analysing information, and working in collaboration with technology specialists and web developers.
Students will engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. This accredited programme will ensure that the student understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context and will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.
This programme is offered through online learning and digital support.
Key features
Accredited and Registered
Cutting-edge curriculum
Flexible structure
Online support
Affordable and Accessible
Internationally benchmarked
Multicultural faculty and support
Digital marketing qualification
Articulation
A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.
Introduction to Integrated Marketing Communication
Fundamentals of Entrepreneurship
Semester 1
Media Management
Strategic Global Marketing
Brand Management
Research Principles
Semester 2
Digital Market Research
Digital Products and Pricing Strategies
Business Ethics in the Digital Era
Digital Marketing Strategy
Careers
Digital marketing course candidates will be empowered in the most essential areas of the digital marketing world.
Outcomes include:
Graduates will have an in-depth understanding of digital marketing concepts, including SEO, social media marketing, email campaigns, content marketing, and pay-per-click (PPC) advertising.
Students will learn how to use data-driven insights to optimise campaigns and measure performance using industry-standard tools like Google Analytics, social media insights, and other analytics platforms.
Graduates will be adept at creating engaging and impactful content tailored to diverse digital platforms. They will understand the importance of storytelling and branding in capturing audiences and driving business growth.
The programme emphasises the importance of understanding consumer behaviour, enabling graduates to develop customer-focused campaigns that resonate with target audiences.
Graduates will be prepared to navigate the ever-changing digital landscape, having been exposed to cutting-edge trends like artificial intelligence, influencer marketing, e-commerce strategies, and mobile marketing.
Through case studies, simulations, and projects, students will gain hands-on experience in designing, executing, and evaluating digital marketing campaigns across various industries.
The programme nurtures creative and entrepreneurial thinking, enabling graduates to identify market opportunities, innovate solutions, and build successful digital marketing strategies.
Students will learn to approach digital marketing with an ethical mindset, ensuring compliance with privacy laws, data protection regulations, and transparent communication.
Careers you can pursue with a BCom digital marketing
Become a corporate marketing specialist or travel the world as a digital nomad. The choice is yours. With a Bachelor of Commerce in Digital Marketing qualification, you can embark on a professional path leading to roles such as:
A National Senior Certificate, National Certificate Vocational, or an equivalent NQF level 4 qualification with English proficiency. Higher Certificates, Advanced Certificates, or Diplomas are also accepted.
Applicants over 23 without a Bachelor’s pass may qualify via mature age exemption. Those over 23 can also be considered through RPL. Contact a student advisor for details.
We assess International qualifications as per MANCOSA’s standards.
FAQs
The Bachelor of Commerce in Digital Marketing course is a specialised degree designed to empower students with the skills and knowledge to succeed in the digital marketing industry. The programme covers areas like social media marketing, SEO, email campaigns, content creation, analytics, and digital advertising, preparing graduates for dynamic careers in the digital economy.
The Bachelor of Commerce in Digital Marketing programme is suitable for school leavers looking to pursue a career in digital marketing. It’s also a great opportunity for professional individuals who wish to upgrade their skills within the industry.
Bachelor of Commerce in Digital Marketinggraduates can pursue a wide range of careers, including:
Digital Marketing Manager
Social Media Strategist
SEO Specialist
Content Marketer
Email Marketing Coordinator
Paid Media Specialist
Marketing Analyst
The skills learned in this programme are also invaluable for entrepreneurs looking to promote their businesses online.
Applicants typically need a senior certificate or equivalent qualification. Additional requirements may include proficiency in English and computer literacy. Specific admission criteria can vary, so it’s best to contact MANCOSA for detailed requirements.
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Dr Prashina Mohangi
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
